Pourable JUST Egg™ Lands in Canada

Top-selling pourable product is now available at retailers nationwide
10/21/2021

If the six months since JUST Egg Folded launched in Canada has taught us anything, it’s that Canadians love plant-based eggs — so today, we’re announcing that our top-selling pourable product is now available at retailers nationwide. Look for it at select Loblaws, Walmart, Metro, Save-On-Foods, Whole Foods Market, Real Canadian Superstore, Federated Co-op, Provigo, Zehrs and No Frills locations as well as a number of independent grocers.

Further satisfying Canadians’ growing appetite for plant-based proteins, pourable JUST Egg cooks, looks and tastes like conventional eggs. The product, which is proudly manufactured in Canada, is packed with clean, sustainable protein and is non-GMO Project verified, cholesterol-free and made without artificial flavors. In addition to retail, foodservice formats are now available to restaurants via Sysco Canada, Gordon Food Service, and other regional distributors.

Canada continues to be one of the most requested and strongest market launches for JUST Egg products. We knew there was substantial pent-up demand, and it has been validated since the launch of JUST Egg Folded, and with the debut of pourable JUST Egg. After only a few weeks of being on-shelf at a leading natural retailer and a leading mass retailer in Canada, our latest offering has already achieved sales velocities that took more than a year to hit in the U.S. market.

But you don’t have to take our word for it…

Nicole Osinga, a well-known Canadian registered dietitian and certified diabetes educator, says she’s been eating JUST Egg Folded since it launched and loves the taste, convenience and nutrition it provides. “You can be confident in the nutrition composition of JUST Egg products, all while enjoying a delicious and easy-to-prepare plant-based breakfast,” she says.

Diala Canelo, plant-forward recipe creator and author of the popular website Diala’s Kitchen and cookbook of the same name says: “I love the easiness and versatility of using JUST Egg in recipes. From breakfast dishes to baking, the taste and texture is unparalleled. I am honored to be aligned with a company who puts sustainability first.”

We’re thrilled to count Nicole and Diala among our JUST Egg fans in Canada! For more information on availability, visit https://www.ju.st/ca and click here to read today’s press release.