JUST Egg™ Becomes the Official Egg of NFL Star Kyler MurrayMurray
As we ring in a new year, we are excited to welcome Arizona Cardinals and 2022 NFL Pro Bowl quarterback Kyler Murray to our roster of JUST Egg™ ambassadors. The Heisman Trophy-winner stars in an eye-catching billboard blitz for the plant-based brand currently on display near State Farm Stadium and along Highway 101 in Arizona. Murray will also be featured in a digital and social campaign launching this week.
JUST Egg has recently become a go-to for a growing number of athletes as the sports world sees a decline in junk food partnerships and the rise of plant-based endorsements, which better reflect athletes’ performance-focused diets. Although he is not vegan, Murray, like millions of consumers, is taking incremental but meaningful steps to improve his health and the health of the planet. One simple yet delicious change is starting his mornings with JUST Egg in lieu of conventional eggs.
Cardinals fans who want to taste Murray’s favorite protein-packed meal can get free JUST Egg sandwiches, provided by local brunch hotspot The Lola, at pop-ups at the Westgate Entertainment District adjacent to State Farm Stadium this Saturday and Sunday, Jan. 8-9. In addition, fans can take a photo with his life-sized cut-out to memorialize the moment they tried #ReallyGoodEggs and enter to win swag signed by Murray himself.
In Murray’s own words: “For me, it’s all about balance. Healthy and clean ingredients that will help me with performance, while being delicious and flavorful is what it's all about. JUST Egg hits this sweet spot and I’m proud to be a part of their growth. I grew up around athletes, so food and nutrition were always important to us, as we knew it impacted our performance. I am happy to be partnered with JUST Egg to continue on my traditions of finding good and healthy food options that taste good and can fuel my performance.”
Other JUST Egg athlete ambassadors include DeAndre Jordan of the Los Angeles Lakers, Cade Cunningham of the Detroit Pistons and Jrue Holiday of the Milwaukee Bucks, with more to come in 2022.