JUST Egg™ Proclaims “Plant-Based Lovers Do It Better” in Valentine’s Campaign

Effort underscores health benefits of a plant-based diet
a couple holds hands over a plate of JUST Egg on toast

Eat Just, Inc. is launching a new, provocative Valentine’s Day campaign today on behalf of JUST Egg™, America’s fastest-growing egg brand, made entirely of plants. The "Plant-Based Lovers Do It Better" campaign includes over-the-top hotel packages, virtual couples' sessions with a well-known "sexpert," a full-page ad in The New York Times on Feb. 13 and a massive digital billboard in Midtown Manhattan Feb. 9-15.

This cheeky campaign, which comes on the heels of the edgy "Really Good Eggs" ad blitz, underscores what many people now know: that eating more plant-based foods is healthier, while raising awareness that it can also improve your sex life. The evidence is clear that a healthful, plant-based diet is associated with having fewer issues in the bedroom1 and a longer, more vibrant life outside it.

To set the mood, JUST Egg and Arlo Hotels are teaming up to provide the ultimate romantic getaway package valued at more than $2,000 at Arlo Midtown – Arlo Hotels’ newest addition to the portfolio located in the heart of Midtown, New York City. The unique breakfast-in-bed experience includes a one-night stay in the Arlo Hotel Midtown penthouse, complete with a plant-based morning-after breakfast courtesy of JUST Egg. On top of this stay, participants will also receive a private, virtual session with notable sex and relationship expert, Dr. Jess O'Reilly.

Dr. Robert Ostfeld, one of the country's leading medical experts says of the connection between cardiovascular health and erectile dysfunction (ED): "Erectile dysfunction can serve as an important, early warning sign for heart disease. Consuming healthy plant-based foods can lower cholesterol and blood pressure, as well as improve blood flow, enhancing heart health and erectile function."

Preventive cardiologist Dr. Danielle Belardo adds that while some may consider discussing ED awkward or taboo, it's an important and potentially life-saving conversation: "Eating more plants, swapping out saturated fat for polyunsaturated fat, and reducing your dietary cholesterol will reduce your risk for developing both ED and heart disease, and will help your blood vessels stay healthy while providing blood flow to organs all over your body."

In the U.S. ED has been self-reported in about 15% of men aged 40 to 59, 45% of those in their 60s and 70% of those 70 or older. Stigma around the subject leads patients to hesitate discussing symptoms with their doctor. JUST Egg aims to spark dialogue around ED to drive awareness around the advantages of switching to all, or majority, plant-based diets for improved outcomes for those with cardiovascular disease. 

Consumption of a Healthy Plant-based Diet is Associated With a Decreased Risk of Erectile Dysfunction: A Cross-sectional Study of the National Health and Nutrition Examination Survey - PubMed

Additional resources: 

Relationship between Dietary Patterns with Benign Prostatic Hyperplasia and Erectile Dysfunction: A Collaborative Review - PubMed 

Dietary factors in erectile dysfunction - PubMed