JUST Egg on tour
We’ve been slinging our eggs from Bonnaroo to EDC.
This year, we’ve hit some of the nation’s biggest and best music festivals, bringing our really good eggs to hungry music lovers everywhere. (Full schedule below.)
“When you’re rocking out to some of the best music you’ve heard in your life until 2 a.m., the last thing you want to think about is that sad, lonely granola bar back in your tent,” Adrian Santos, our field marketing director, said.
“At 2 a.m., all you want is a delicious, savory fluffy egg sandwich.”
We served plant-based sandwiches for festivalgoers at concerts as large as Bonnaroo and Electric Daisy Carnival but also at smaller festivals like Broccoli City.
“We want to make our eggs are as accessible as possible to as many different people as possible,” Santos said. “That’s why we’re not just going to the ‘big’ festivals. Eggs are for everyone, and that’s important to us.”
While we slung our egg sandwiches as Machine Gun Kelly was on stage at Bonnaroo, we also hung out at the Washington, D.C.-based Broccoli City festival because we believe in its mission. The festival, which began in 2013, raises awareness about environmental justice issues within the Black community, and that’s something with which we’re very on board.
And we didn’t bring any old carnival booth to the festivals. Instead, we invited festival-goers to step inside the JUST Egg Food Studio. The Food Studio includes a series of 10 lit archways, a JUST Egg photo wall, a rotating conveyor belt offering samples of JUST Egg in addition to a walk-up counter serving plant-based sandwiches with our JUST Egg Folded. It’s like a fun house except with really good eggs, from plants.
“It’s pretty damn cool,” Santos said.
By the end of our 2022 tour, we estimate we’ll have shared 150,000 servings of our really good eggs at these festivals alone. Each of those samples has a real impact.
Each of those samples has a real impact. JUST Egg uses 98% less water and 83% less land than chicken eggs all while emitting 93% fewer carbon emissions.
If you missed us this summer, don’t worry. We’ll be rocking out with our really good eggs sometime near you soon.