The Eat Just, Inc. Now You Know Sweepstakes Official Rules

No purchase necessary to enter or win.


SPONSOR:The Contest is sponsored by Eat Just, Inc., located at 300 Wind River Way, Alameda, California 94501 (“Sponsor”). 

BINDING AGREEMENT: By entering or attempting to enter this Sweepstakes, participants agree to abide by all terms of these Official Rules, applicable social media terms and to be bound by the decisions of the Sponsor.  All federal, state, and local laws apply.  Failure to comply with these rules may result in disqualification. Void where prohibited. Valid in the 50 United States and the District of Columbia only. This contest is in no way sponsored, endorsed, administered or associated with Instagram.

ELIGIBILITY: The Promotion is open to legal U.S. residents residing and physically located in any of the 50 United States or the District of Columbia, and who have reached the age of majority in the jurisdiction in which they live, at the time of Entry. Employees, officers, directors, agents or other representatives of Sponsor or of any of its parent companies, subsidiaries, affiliates, sales representatives, retailers, advertising and promotion agencies, and any others engaged in the development, production, execution or distribution of this Promotion (“Promotion Entities”), and all members of their immediate families and persons living in the same household with them, whether or not related, are not eligible to participate in the Promotion. Immediate family members include spouse, parent, child, sibling, including step-parents, children, siblings, half siblings, and all their respective spouses, regardless of where they reside.

ENTRY PERIOD: Entries into the Promotion must be made between 10:00 am Pacific Standard Time (PST) on Tuesday, January 17, 2023 and 10:00 am PST on Monday, Tuesday January 24, 2023 (the “Entry Period”). The Sponsor’s computer system is the official timekeeping device with respect to all matters relating to the Promotion. PST means the time in California on the dates in question.

HOW TO ENTER/CREATE AN ENTRY: To be considered an entrant (“Entrant”) in the Promotion, an Entrant must log into their Instagram account during the Entry Period (Entrant may create a non-private Instagram account for free if Entrant does not already have one) and take the following steps which together constitute a single entry (“Entry”):

  1. Like the giveaway post.

  2. Comment on the post as described in the giveaway caption.

  3. Follow @justegg and @scottjurek ​on Instagram.

Entrant must have a non-private Instagram account for their Entry to be publicly visible and entered in the Promotion.

If an Entrant enters from their wireless phone, the Entrant’s wireless service provider may charge the Entrant. Entrants should consult their wireless-service providers regarding their pricing plans prior to entering. Message and data rates may apply.

LIMIT: Each Entrant can earn One (1) Entry by per person across all social media accounts. If an Entrant enters more than one time or on more than one social media account, only their first Entry will be eligible for inclusion in the random selection process, and all subsequent Entries will be discarded.

SPECIFICATIONS REGARDING ENTRIES: By participating in this Promotion, Entrant certifies that Entrant understands that Entrant and not Sponsor or any Promotion Entity is solely responsible for the content of the Entry, that Entrant’s Entry is original, nothing in it has been previously published or won any other promotion, and that the Entry does not contain any material that would violate or infringe on the rights of any third party, including copyrights, trademarks, or rights of privacy/publicity, and in particular, Entrant represents that Entrant has the consent of any other person appearing in their Entry photo to Entrant’s submission of the photo in connection with the Promotion and to Sponsor’s use of the Entry photo in accordance with these Official Rules. Sponsor reserves the right in its sole and unfettered discretion to disqualify any Entry that it believes contains obscene, offensive, or inappropriate content, that does not comply with these Official Rules, or that is not consistent with the spirit or theme of the Promotion. The decision of the Sponsor is final and binding on all matters relating to the Promotion.

PUBLICITY RELEASE: By participating in this Promotion, Entrant grants permission for the Sponsor and Promotion Entities to use their Entry, name, likeness, biographical information, and any Prize awarded, in connection with the Promotion, including announcements on Sponsor’s and Promotion Entities’ social media and web pages, as well as for future advertising and publicity in any and all media now existing or hereafter devised throughout the world in perpetuity, without additional compensation, notification or permission.

USE OF PERSONAL INFORMATION: By participating in the Promotion, Entrant agrees that they are providing their information to Sponsor and Promotion Entities and to use of Entrant’s personal information by Sponsor and Promotion Entities for both online and offline direct marketing purposes, as well as for administration of the Promotion including, without limitation, verifying Entrant’s eligibility, contacting Entrant regarding Entrant’s Entry, awarding the Prize, avoidance of fraud/tampering, compliance with legal obligations, and analytics and improvement of offerings. For additional information about how Sponsor uses Entrant’s data and to opt-out of communications from Sponsor, visit Sponsor’s Privacy Policy at

WINNER SELECTION & NOTIFICATION: On or about Tuesday, January 24, 2023, Sponsor will randomly select one (1) grand prize winner by a third party random generator. Potential Winner may be announced, subject to verification, on the social media pages of Sponsor and/or Sponsor’s website. Each Potential Winner will be contacted via direct/private message within seventy-two (72) hours of selection, to the email address used to enter or to the social media account from which the Entry was posted to enter the Promotion, as applicable. Each Potential Winner must respond to the winner notification message and fulfill any additional requirements contained in the winner notification message, including signing and returning an Affidavit of Eligibility, and Liability and Publicity Release (“Release”) to Sponsor within twenty-four (24) hours of notification. Upon satisfaction of these requirements, the Potential Winner will be declared a Winner. In the event that Sponsor is unable to contact a Potential Winner within 24 hours of its first attempt, or a Potential Winner does not comply with all requirements in the winner notification message within the timeframe stated, Sponsor will disqualify that Potential Winner and award the Prize to another eligible Entrant (a “Replacement Potential Winner”) from among all remaining timely submitted, eligible Entries received. The Replacement Potential Winner must comply with all the requirements of this paragraph and the winner notification message, in the same timeframes, as if they had been selected as the disqualified Potential Winner or be disqualified in the manner set forth in this paragraph, in which case additional Replacement Potential Winner(s) will be selected in the same manner as set forth in this paragraph, until the Prize is awarded. Odds of winning depend on the number of eligible Entries received.

PRIZE: One (1) grand prize consisting of one Apple Watch Ultra with custom JUST Egg watch face, JUST Egg coupons, and fitness tips emailed directly to you from Scott Jurek. The Average Retail Value of the grand prize is $950. Prizes may not be exchanged or redeemed for cash, sold, or traded. No prize transfer, assignment, or substitution by Winner(s) is permitted. Sponsor reserves the right to substitute a prize, in which case a prize of equal or greater value will be awarded. Winner(s) will be solely responsible for any and all local, state, and federal taxes, as well as any license and registration or other fees incurred by participation in the Promotion, including but not limited to transportation costs, gratuities and other items of an incidental nature.  The value of the Prize may be taxable as income, and each Winner is solely responsible for any taxes relating to the Prize received, including, but not limited to, all applicable federal, state, and local taxes if applicable. Each Winner will be required to provide their social security number. Sponsor will report any individual winnings over $600 (in cash or fair market value of goods or services) in a one-year period to the Internal Revenue Service.  Winner(s) will receive a Form 1099 from Sponsor if Sponsor reports any winnings to the Internal Revenue Service. 

WINNERS LIST: Participants may receive notice of Prize winner(s) by contacting Sponsor at the address above or via by January 31, 2022 at 3:00 pm PST.*

*one week from closing date

ENTRANT IDENTITY: In the event of a dispute regarding the identity of the individual entering the Promotion or of the Winner of any Prize, the authorized account holder of the email or social media account used to participate in the Promotion will be deemed to be the Entrant and must comply with these Official Rules. Authorized account holder means the natural person who is assigned to the email or social media account. Any questions regarding the authorized account holder of an email account shall be determined by Sponsor in its sole discretion.

DISQUALIFICATION: Sponsor reserves the right in its sole discretion to permanently disqualify from this Promotion any person it believes has violated these Official Rules, is not eligible to participate, who has provided false information, has or intends to act in a harassing or unsportsmanlike manner with respect to Sponsor, any Promotion Entity, or any Entrant, or tampered with the operation of the Promotion, including by hacking, attempting to participate via multiple accounts, using any bot or other automatic means to affect participation in or operation of the Promotion, or to otherwise undermine the legitimate operation of the Promotion. Sponsor’s decisions as to all issues, including eligibility/disqualification, shall be final. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY FEES) TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

LIMITATIONS OF LIABILITY: This Promotion is void where prohibited or restricted by law, and is subject to all applicable federal, state and local laws and regulations, and Sponsor’s Privacy Policy. Sponsor is not responsible for any liability arising out of Entrant’s participation in the Promotion, including without limitation, for any problems related to technical malfunctions of electronic equipment, computer online systems, servers, providers, computer hardware or software failures, phone lines, traffic, congestion on the internet or any website, unauthorized intervention, or for any other technical problems including telecommunication miscommunication or failure, and failed, lost, delayed, incomplete, garbled, or misdirected communications which may limit a person’s ability to participate in the Promotion. Sponsor is not responsible for any other errors or malfunctions of any kind, whether network, printing, typographical, human or otherwise relating to or in connection with the Promotion, including, without limitation, errors or malfunctions which may occur in connection with the administration of the Promotion, the announcement of Winner(s), or in any Promotion-related materials. If for any reason this Promotion is not able to be conducted as planned, including, but not limited to, by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, or based on the technical, legal and policy requirements of the platform(s) by which it is made available, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion, including awarding any Prize from among the Entries received up until the time of cancellation / suspension or modification that the Sponsor in its sole discretion determines are eligible and uncorrupted.

NO ASSOCIATION WITH INSTAGRAM AND RELEASE OF LIABILITY: This Promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram. By participating, Entrant agrees to release, discharge, indemnify and hold harmless Instagram, the Sponsor and Promotion Entities, and each of their respective officers, directors, employees, representatives, and agents from and against any claims related in any way to or arising out of the operation of this Promotion or Entrant’s participation in it, as well as any claims, damages or liability due to any injuries, damages or losses to any person (including death) or to property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any Prize or participation in any Promotion-related activity or participation in this Promotion. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

DISPUTES; GOVERNING LAW: By entering this Promotion, Entrant agrees that all matters arising out of or relating to this sweepstakes and these Official Rules are governed by, and construed in accordance with, the laws of California, without giving effect to any of its conflict of laws provisions thereof. Entrant further agrees that any legal suit, action, or proceeding arising out of or relating to this sweepstakes and these Official Rules shall be brought exclusively in the applicable federal or state courts located in San Francisco, California. ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE PROMOTION, OR ANYTHING AWARDED IN CONNECTION WITH THE PROMOTION, WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY RIGHT TO A TRIAL BY JURY IS HEREBY WAIVED.

FURTHER INFORMATION & WINNERS LIST REQUEST: SPONSOR: Eat Just, Inc., 300 Wind River Way, Alameda, California 94501. WINNERS LIST: Participants may receive notice of Prize winner(s) by contacting Sponsor at the address above or via by January 31, 2022 at 3:00 pm PST.*

*one week from closing date